Ad server is a tool or interface used by Ad Agencies and Clients to make easier ad trafficking, reporting, optimization and ad performance. Ad server generally provides different data like Impression, clicks, Click Through Rate, Leads, downloads, video tracking etc.
Ad network is a company which connects advertisers to web sites that want to host advertisement, also this is a single buying opportunity for media buyers, an opportunity to access advertising market for small publishers. Ad network should have their own Ad server
Ad network is a company which connects advertisers to web sites that want to host advertisement, also this is a single buying opportunity for media buyers, an opportunity to access advertising market for small publishers. Ad network should have their own Ad server
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ReplyDeleteDave Keysy