Thursday, December 22, 2016

Raw impression

Impressions yesterday on the UI gives the number of times yesterday (midnight to midnight, Eastern Time) that users accessed a web page that included this activity's Floodlight tag but it is just a raw data and not the actual data which may not update correctly. Even the warning signs that you see on the UI takes a few days to update even if the floodlight is fixed on the site and it collects data. You should always go with the figures in the report rather than the one on the UI.
-

1 comment:

Subscribe to: Post Comments (Atom)

What to do when you have click discrepancies

 Verify the discrepancy by pulling a CM Report from report builder. Do the publisher and CM report dates match? Are the reports for the same...

  • Floodlight tag can't be implemented in email
    If you are trying to implement the Floodlight tag in email body. Please read this article completely before proceed. I'm afraid that ...
  • Spam Clicks
    DCM Engineers are investing heavily in advanced spam filtering in DCM. Spam is an issue that Google has taken very seriously since the earl...
  • Click Trackers and 1x1’s
     Track and report impressions & clicks generated by site-served creatives, text link, email, or hard-coded creatives.  1x1 Pixels track ...