In-APP Floodlight Events

1) An ad call from within an app is made to the Doubleclick server
The app network is responsible for passing the hashed device identifier in the ad calls for impressions and clicks*
Note: if you are buying on DBM, the parameter is already passed in the bid request for most mobile app inventory

2) Doubleclick maps the hashed device identifiers to another value to protect user privacy

3) The conversion activity in an app (through the use of Google Tag Manager for Mobile SDK or a supported 3rd party SDK) includes the passing of the hashed device identifier

4) Doubleclick will match up values when a conversion occurs, and the conversion will show up in Reporting


In-APP Tracking set up:

Google Tag Manager

Setup GTM Mobile Container. Integrate into app, resubmitting to app/play store.

Floodlight Configuration:

Create/edit Floodlight config to link to GTM container.

Floodlight Activities:

Setup each Floodlight Activity, save, then push to linked GTM container.

InApp tracking: setup

http://ad.doubleclick.net/ddm/activity/src=[AdvertiserID];type=[GroupString];cat=[ActivityString];dc_muid=[MD5-hashed value of IDFA, Android ID, or AdID];dc_lat=[0|1];u1=[FriendlyName1];u2=[FriendlyName1];ord=[Timestamp]?

Integrate Floodlight tag into app, resubmitting to app/play store.

ALL Mobile Floodlight parameters must be parsed in the GET call.

dc_muid is the MD5-hashed value of IDFA, Android ID, or AdID. dc_lat=[0|1] (if available) is a flag (with a value of 1) indicating if the user has enabled the "Limit Ad Tracking” option for IDFA or AdID.

src is the advertiser ID that is the source of the Floodlight activity. cat is the activity tag string, which Floodlight servers use to identify the activity group to which the activity belongs. type is the group tag string, which identifies the activity group with which the Floodlight activity is associated.
ord is a random number that is used to make the Floodlight tag unique and prevent browser caching.
u1, u2, ... (if available) are the custom Floodlight variable key-values.