It's important to note that conversion rates for each product will differsince each product uses different measurement systems. Since DCM and Google Anaytics are two different products and they are not integrated, the numbers are expected to be different.
I understand not being able to compare the data sets is frustrating, but I can tell you that better integration between the two products is on the way.
In Google Analytics, the Conversion Rate represents the percentage of visitors that convert on at least one of the goals defined for a particular profile. Only one conversion is counted per visitor session,
even if they convert on several goals, or one goal more than once. DCM records conversions based on the type of activity you had selected (standard, unique, sessions). Also, Google Analytics URL tagging method records only post click data.
Here are some other differences between the two products:
- GA uses Referring URLs which not a reliable way of determining DoubleClick-driven traffic
- GA requires acceptance of JavaScript, DCM does not
- GA requires cookies, DCM does not. DCM can use IP addresses when cookies are not available.
- If a user clicks on an ad twice within thirty minutes without closing his or her browser, this will be registered by Analytics as one visit to the site; whereas DCM would record two conversions.
- GA does not filter for fraudulent data
Also note that DCM applies algorithms to identify robot and spider clicks.
Definitions:
Visits - represents the number of individual sessions initiated by all the visitors to your site. If a user clicks on your ad twice within thirty minutes without closing his or her browser, this will be registered by Analytics as one visit to your site, even if the user left your site and then returned shortly after.
Visitors - represents the number of unique users that visit the site on a daily basis. Any sessions from the same user on the same day will be aggregated into a single visitor, but may represent two or more separate visits.
Page Views - defined as a view of a page on your site that is being tracked by the Analytics tracking code. If a visitor hits reload after reaching the page, this will be counted as an additional page view.
I understand not being able to compare the data sets is frustrating, but I can tell you that better integration between the two products is on the way.
In Google Analytics, the Conversion Rate represents the percentage of visitors that convert on at least one of the goals defined for a particular profile. Only one conversion is counted per visitor session,
even if they convert on several goals, or one goal more than once. DCM records conversions based on the type of activity you had selected (standard, unique, sessions). Also, Google Analytics URL tagging method records only post click data.
Here are some other differences between the two products:
- GA uses Referring URLs which not a reliable way of determining DoubleClick-driven traffic
- GA requires acceptance of JavaScript, DCM does not
- GA requires cookies, DCM does not. DCM can use IP addresses when cookies are not available.
- If a user clicks on an ad twice within thirty minutes without closing his or her browser, this will be registered by Analytics as one visit to the site; whereas DCM would record two conversions.
- GA does not filter for fraudulent data
Also note that DCM applies algorithms to identify robot and spider clicks.
Definitions:
Visits - represents the number of individual sessions initiated by all the visitors to your site. If a user clicks on your ad twice within thirty minutes without closing his or her browser, this will be registered by Analytics as one visit to your site, even if the user left your site and then returned shortly after.
Visitors - represents the number of unique users that visit the site on a daily basis. Any sessions from the same user on the same day will be aggregated into a single visitor, but may represent two or more separate visits.
Page Views - defined as a view of a page on your site that is being tracked by the Analytics tracking code. If a visitor hits reload after reaching the page, this will be counted as an additional page view.
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