Floodlight is one of the important tagging feature to record the conversion for the advertisers. If any advertiser implements floodlight tag on their website and check whether it's implemented correctly, they can check the tag implementation at their own by following steps:
Floodlight activities are conversions, and you can't have a conversion without a campaign driving it there. So if there is no DFA tracking at all, there will be zero Floodlight conversions. Same with revenue.
In Report Builder, you can pull a Floodlight impressions report. This will give raw data for how often the Floodlight tag fires, regardless of any activity.
Checking Floodlight
> Go to FireFox > Install HTTP Fox add on.
> Once the add on is installed, run it ( by getting under Tools button)
> In the search bar for HTTP Fox, put FLS to filter out floodlight tags firing on the page.
> Load the url into the browser.
> Any floodlights firing on the page will show up in the add on window.
> Compare the tag firing on the page with the respective tag in DCM. For example, the below highlighted portions (values) of the tag firing on the page should match with the respective tag generated in DCM:
http://123456.fls.doubleclick.net/activityi;src=123456;type=abc123cat=abc345;ord=4360688670599.461?
If you want to fire the tag correctly, please make sure the comment section is correctly closed and also the ord Id should not be zero. In sales tag the ord Id can be the Order Id of the transaction.
Additionally, the sales tags are usually set on the final page where the transaction is completed successfully. If you want to track how many people visited the page, you can just use a standard floodlight tag on the initial page.
Also, if you want to track the details like the donation amount, you can use the standard tag with custom variables to track the value and then implement it on the submit button.
You can refer to the help center article here to know the different floodlight tags. You can also pass the link here to your webmaster that would help him in understanding different methods of implementing floodlight tags.
Floodlight activities are conversions, and you can't have a conversion without a campaign driving it there. So if there is no DFA tracking at all, there will be zero Floodlight conversions. Same with revenue.
In Report Builder, you can pull a Floodlight impressions report. This will give raw data for how often the Floodlight tag fires, regardless of any activity.
Checking Floodlight
> Go to FireFox > Install HTTP Fox add on.
> Once the add on is installed, run it ( by getting under Tools button)
> In the search bar for HTTP Fox, put FLS to filter out floodlight tags firing on the page.
> Load the url into the browser.
> Any floodlights firing on the page will show up in the add on window.
> Compare the tag firing on the page with the respective tag in DCM. For example, the below highlighted portions (values) of the tag firing on the page should match with the respective tag generated in DCM:
http://123456.fls.doubleclick.net/activityi;src=123456;type=abc123cat=abc345;ord=4360688670599.461?
If you want to fire the tag correctly, please make sure the comment section is correctly closed and also the ord Id should not be zero. In sales tag the ord Id can be the Order Id of the transaction.
Additionally, the sales tags are usually set on the final page where the transaction is completed successfully. If you want to track how many people visited the page, you can just use a standard floodlight tag on the initial page.
Also, if you want to track the details like the donation amount, you can use the standard tag with custom variables to track the value and then implement it on the submit button.
You can refer to the help center article here to know the different floodlight tags. You can also pass the link here to your webmaster that would help him in understanding different methods of implementing floodlight tags.
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