Custom Floodlight variable is an advanced feature in Floodlight tag by using this we can capture the information beyond the basic (Visits and Revenue). Now a days you have the scope of setting 100 Custom variables per Floodlight configuration.
Adding the custom variable tags would involve basically the floodlight with an extra parameter in the tag which you would need to have filled in dynamically as the page loads, depending on the option a particular user is looking at. With this set up, the total conversion data would be available in the Custom Floodlight Variable report for the breakdown.
Below are the steps to enable a custom variable for a Floodlight:
1) Select the 'Floodlight Configuration' tab for an advertiser
2)Scroll the the bottom and enter a friendly name for a custom variable
3) Open the Floodlight under the 'Floodlight Activities' tab and select
the required u-value under 'Include Custom Floodlight Variables'
4) You should then see something like 'u1=[Subs Type]' added to the
Floodlight tag in the preview.
The webmaster is responsible for dynamically inserting the correct values
into the Custom Variables.
You should keep in mind the following points:
1) DCM is unable to read and process some special characters and if you try to pass special characters as part of the custom variable values, the populated values sometimes do not show up in reports, or they show up incorrectly.
2) Avoid passing special characters into custom variables. However, if youcneed to use a special character as a separator for multiple values, use acpipe (|). For example, if you try to pass product names to a customcvariable by replacing u5=[productnames] withcu5=product1+product2+product4, you'll produce an error. Instead, the valuecshould be passed as u5=product1|product2|product4.
Please note, that if you add the variables to existing Floodlight tags, you will not lose any previous data, the tag will simply start including the new variables (and their values) in the Custom Floodlight Variable report. After adding a variable, remember to resend the Floodlight tags to the webmaster so that he implements the modified tag on the site.
Adding the custom variable tags would involve basically the floodlight with an extra parameter in the tag which you would need to have filled in dynamically as the page loads, depending on the option a particular user is looking at. With this set up, the total conversion data would be available in the Custom Floodlight Variable report for the breakdown.
Below are the steps to enable a custom variable for a Floodlight:
1) Select the 'Floodlight Configuration' tab for an advertiser
2)Scroll the the bottom and enter a friendly name for a custom variable
3) Open the Floodlight under the 'Floodlight Activities' tab and select
the required u-value under 'Include Custom Floodlight Variables'
4) You should then see something like 'u1=[Subs Type]' added to the
Floodlight tag in the preview.
The webmaster is responsible for dynamically inserting the correct values
into the Custom Variables.
You should keep in mind the following points:
1) DCM is unable to read and process some special characters and if you try to pass special characters as part of the custom variable values, the populated values sometimes do not show up in reports, or they show up incorrectly.
2) Avoid passing special characters into custom variables. However, if youcneed to use a special character as a separator for multiple values, use acpipe (|). For example, if you try to pass product names to a customcvariable by replacing u5=[productnames] withcu5=product1+product2+product4, you'll produce an error. Instead, the valuecshould be passed as u5=product1|product2|product4.
Please note, that if you add the variables to existing Floodlight tags, you will not lose any previous data, the tag will simply start including the new variables (and their values) in the Custom Floodlight Variable report. After adding a variable, remember to resend the Floodlight tags to the webmaster so that he implements the modified tag on the site.
No comments:
Post a Comment