What is an Audience List?
Remarketing is a free feature of DCM that enables you to create lists of users who have been exposed to your Floodlight Activity Tags, and target ads to those lists.
Audience Lists use Cookie-ID’s which identify users (browser specific), in order to know which pages (Floodlight Activities) they have visited.
Audience List Targeting can be performed during both inventory buying and for creative messaging.
A Remarketing Contract with DoubleClick is required to signed before Audience Lists are enabled for your DCM Account.
Remarketing is a free feature of DCM that enables you to create lists of users who have been exposed to your Floodlight Activity Tags, and target ads to those lists.
Audience Lists use Cookie-ID’s which identify users (browser specific), in order to know which pages (Floodlight Activities) they have visited.
Audience List Targeting can be performed during both inventory buying and for creative messaging.
A Remarketing Contract with DoubleClick is required to signed before Audience Lists are enabled for your DCM Account.
