DCM Engineers are investing heavily in advanced spam filtering in DCM. Spam is an issue that Google has taken very seriously since the earliest days of its business and has invested significant time and resources to combat. We'll be applying our learnings from other areas of the business to this new platform to provide the most accurate ad serving experience possible. Aside from our general our spam technology, Google recently purchased Spider.IO, an anti malware company and we are working closely with them as well other internal Google teams that specialize in spam protection to integrate their technology across our product stack, including DCM.
Customers migrating from DFA6 to DCM have reported an increase in spam clicks. Conversions and impressions are not affected, as 96% of spam clicks were identified to come from non-cookied users. Our Engineers have identified the cause and are actively working on a fix. The fix will bring parity with DFA6 in mid-May.
It is also possible that the issue is related to implementation. If you see a spike in the number of clicks for a particular Campaign or Ad, we recommend that you utilize reporting to identify the site that is driving any additional clicks. So, I'd also request you check with the Site "MNI", if they are driving a high number of clicks. If possible, request them to send the report broken down by day with Geo. Also, if you provide the live URL (instead of test page), it would help me check the implementation and update you with additional information.
Customers migrating from DFA6 to DCM have reported an increase in spam clicks. Conversions and impressions are not affected, as 96% of spam clicks were identified to come from non-cookied users. Our Engineers have identified the cause and are actively working on a fix. The fix will bring parity with DFA6 in mid-May.
It is also possible that the issue is related to implementation. If you see a spike in the number of clicks for a particular Campaign or Ad, we recommend that you utilize reporting to identify the site that is driving any additional clicks. So, I'd also request you check with the Site "MNI", if they are driving a high number of clicks. If possible, request them to send the report broken down by day with Geo. Also, if you provide the live URL (instead of test page), it would help me check the implementation and update you with additional information.
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