What:
There are new mobile targeting criteria: Platform Type (PC, tablet, smartphone, feature phone - MDL), Operating System (Apple, Android, Palm, etc), Operating System Version.
These three already existed: Connection Type (Wifi, Mobile), Mobile Carrier (T-Mobile, AT&T, etc), Browser (Mobile Browsers, Safari ipad, Android Browsers, etc)
Why:
These new mobile metrics: Platform Type, OS's, and Operating System Version allow you to be more targeted with your mobile advertising.
- Platform Targeting: Serve richer ads to tablets versus phones because tablets have larger screen real estate. Serve call prompting ads to phones.
Connection Speed Targeting: Make sure to serve your high-end video ads to users with a fast connection speed (because users with slow connection speed won't be able to download videos).
- OS: Let's say you have a new app on the iTunes store and on the Google Play store. By targeting your ads to correct OS, you'll ensure that Apple users click through to the iTunes store and Android users click through to the Google Play store.
- OS Version: Let's say you are running a complex rich media ad that uses heavy HTML5. Some lower versions of iOS may not support HTML5, so you'd want to target the iOS that does support HTML5.
Where:
Similar to all other targeting parameters in DFA6, Mobile Targeting parameters (connection, carrier, platform, operating system, browser) are managed in the Ad Properties tab. In contrast to all other targeting parameters in DFA6, Mobile Targeting parameters are housed under a section in the Ad Properties tab labelled "'Technology".
How:
Use these mobile targeting criteria in the same way that you would other targeting criteria.
Go to the Ad Properties tab.
Scroll down to Technology.
Select the mobile metrics that you'd like to target.
There are new mobile targeting criteria: Platform Type (PC, tablet, smartphone, feature phone - MDL), Operating System (Apple, Android, Palm, etc), Operating System Version.
These three already existed: Connection Type (Wifi, Mobile), Mobile Carrier (T-Mobile, AT&T, etc), Browser (Mobile Browsers, Safari ipad, Android Browsers, etc)
Why:
These new mobile metrics: Platform Type, OS's, and Operating System Version allow you to be more targeted with your mobile advertising.
- Platform Targeting: Serve richer ads to tablets versus phones because tablets have larger screen real estate. Serve call prompting ads to phones.
Connection Speed Targeting: Make sure to serve your high-end video ads to users with a fast connection speed (because users with slow connection speed won't be able to download videos).
- OS: Let's say you have a new app on the iTunes store and on the Google Play store. By targeting your ads to correct OS, you'll ensure that Apple users click through to the iTunes store and Android users click through to the Google Play store.
- OS Version: Let's say you are running a complex rich media ad that uses heavy HTML5. Some lower versions of iOS may not support HTML5, so you'd want to target the iOS that does support HTML5.
Where:
Similar to all other targeting parameters in DFA6, Mobile Targeting parameters (connection, carrier, platform, operating system, browser) are managed in the Ad Properties tab. In contrast to all other targeting parameters in DFA6, Mobile Targeting parameters are housed under a section in the Ad Properties tab labelled "'Technology".
How:
Use these mobile targeting criteria in the same way that you would other targeting criteria.
Go to the Ad Properties tab.
Scroll down to Technology.
Select the mobile metrics that you'd like to target.
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