Friday, January 29, 2021

What to do when you have click discrepancies

 Verify the discrepancy by pulling a CM Report from report builder.


Do the publisher and CM report dates match?


Are the reports for the same Placement(s)?


 Check implementation: 


Use a proxy sniffer to check implementation 


 - When you click on the creative, are you seeing a click tracker fire? 


-  Is the right click tracker implemented? (remember the tag anatomy we went over earlier?) 


- Do you see a 302 on the server call?


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What to do when you have click discrepancies

 Verify the discrepancy by pulling a CM Report from report builder. Do the publisher and CM report dates match? Are the reports for the same...