Click Through URL dimension with Display creatives would always show as not set; because Display creatives always use multiple click-through, (1+ click Tags and a backup).
For Display creatives (H5 & RM), we should use the Exit URL dimension to get the click through URLs.
There are a few caveats here -
1. The URL will be the URLs defined inside the creative. Any ad-level overrides will be ignored.
2. You must select Event Counter as the reporting metric in order for exit URLs to populate.
3. You may see additional (not set)s with high Event Counters. Keep in mind Event Counters are not exclusively clicks. These Event Counters would cover other Rich Media event types (Counters and Timers).
Exit URL metric compatibility -
A. Impressions and Clicks are not compatible with the Exit URL dimension.
B. Exit URL is compatible with Advertiser, Site, Campaign, Placement, Ad, Creative dimensions.
C. Exit URL doesn't support image creatives yet!
For Display creatives (H5 & RM), we should use the Exit URL dimension to get the click through URLs.
There are a few caveats here -
1. The URL will be the URLs defined inside the creative. Any ad-level overrides will be ignored.
2. You must select Event Counter as the reporting metric in order for exit URLs to populate.
3. You may see additional (not set)s with high Event Counters. Keep in mind Event Counters are not exclusively clicks. These Event Counters would cover other Rich Media event types (Counters and Timers).
Exit URL metric compatibility -
A. Impressions and Clicks are not compatible with the Exit URL dimension.
B. Exit URL is compatible with Advertiser, Site, Campaign, Placement, Ad, Creative dimensions.
C. Exit URL doesn't support image creatives yet!
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