YouTube’s TrueView In-Stream format lets you show pre- or mid-roll video ads against all lengths of
content. After the ad plays for five seconds, the viewer gets the choice to skip or watch the ad. You only pay when the viewer has either watched 30 seconds of an ad, or watched the ad to complete
(whichever comes first).
In DoubleClick Campaign Manager (DCM), we provide the 'Include Skip Button’ checkbox on the creative level that allows TrueView metrics like ‘Video Skip’ and ‘Video True View’ to track in DFA Reporting.
content. After the ad plays for five seconds, the viewer gets the choice to skip or watch the ad. You only pay when the viewer has either watched 30 seconds of an ad, or watched the ad to complete
(whichever comes first).
In DoubleClick Campaign Manager (DCM), we provide the 'Include Skip Button’ checkbox on the creative level that allows TrueView metrics like ‘Video Skip’ and ‘Video True View’ to track in DFA Reporting.
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