If you are trying to implement the Floodlight tag in email body. Please read this article completely before proceed.
I'm afraid that won't work in most cases. The mail stage is an exposure, not a conversion. The Floodlights are recommended to stay on the site because a "conversion" by definition is an action on the site or a buy.
Additionally, the email campaigns are never tracked 100% correctly. Please see the explanation below:
- IMPRESSIONS ON 1x1:
Only a fraction will be recorded since in many mail systems the images are not displayed by default. When called the tags, they can't have a random number anyway (no JS), so you will undercount in any case. For both these reasons, a massive underestimation of the opened mails will be produced.
- CLICKS:
If the user clicks on links tracked by click trackers, this action will be indeed counted. However, it is not guaranteed that the following conversions will be recorded, since the user can click from an email client (Outlook, Thunderbird etc.) and open a default browser (IE, Firefox etc.) which could have a different cookie set.
Apart from this, implementing Floodlight tag into the email body is not recommended because:
1) Only Image Floodlights will have a chance to be fired.
2) No possibility to generate random numbers (under counting).
3) By default, many clients are blocking images anyway.
I'm afraid that won't work in most cases. The mail stage is an exposure, not a conversion. The Floodlights are recommended to stay on the site because a "conversion" by definition is an action on the site or a buy.
Additionally, the email campaigns are never tracked 100% correctly. Please see the explanation below:
- IMPRESSIONS ON 1x1:
Only a fraction will be recorded since in many mail systems the images are not displayed by default. When called the tags, they can't have a random number anyway (no JS), so you will undercount in any case. For both these reasons, a massive underestimation of the opened mails will be produced.
- CLICKS:
If the user clicks on links tracked by click trackers, this action will be indeed counted. However, it is not guaranteed that the following conversions will be recorded, since the user can click from an email client (Outlook, Thunderbird etc.) and open a default browser (IE, Firefox etc.) which could have a different cookie set.
Apart from this, implementing Floodlight tag into the email body is not recommended because:
1) Only Image Floodlights will have a chance to be fired.
2) No possibility to generate random numbers (under counting).
3) By default, many clients are blocking images anyway.
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