This DCM feature in In-Stream Video creatives does not enable a publisher to have a skip button.Rather, it allows a publisher that already has a skip button to fire off two new tracking metrics in our DCM Reporting called 'Video Skip' and 'Video True View'.
To get a bit technical, you get two new sections in the VAST tag’s ad response if 'Include Skip Button' is checked in an In-Stream Video creative in DCM: 'skip' and 'engagedView', MET IDs 29 and 30, under the section. This can be added retroactively to existing VAST tags by checking off 'Include Skip Button' in your In-Stream Video creative in DCM.
Video True View: Number of times the user has watched 30 seconds of the ad or to its
completion, whichever is shorter.
Video Skip: Number of times the user has clicked to skip the ad. This metric does not include
instances where the user abandons the page without clicking skip or viewing the ad.
In addition, VAST tracking can support multiple 1x1 urls (such as Nielsen and Comscore) as well as
support most existing DFA Reporting including Geo reporting and Reach/Frequency reporting.
To get a bit technical, you get two new sections in the VAST tag’s ad response if 'Include Skip Button' is checked in an In-Stream Video creative in DCM: 'skip' and 'engagedView', MET IDs 29 and 30, under the section
completion, whichever is shorter.
Video Skip: Number of times the user has clicked to skip the ad. This metric does not include
instances where the user abandons the page without clicking skip or viewing the ad.
In addition, VAST tracking can support multiple 1x1 urls (such as Nielsen and Comscore) as well as
support most existing DFA Reporting including Geo reporting and Reach/Frequency reporting.
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