Third Party Ad Serving allows advertisers to traffic, track and report on ad campaigns across multiple publishers in one single interface. Advertisers are responsible for paying any additional serving fees associated with using 3rd party ad serving. A distinction is made between Third Party pixels and Third Party Ad Tags:
Pixel: An image that is 1 pixel wide by 1 pixel high that is placed on site-served creatives used for tracking purposes. It is most commonly used to track impressions but it can track other events, such as Views and Skips in TrueView ads. Common ways to address pixels are: 1x1, pixel, beacon, tracker.
Ad Tag: A small piece of HTML or JavaScript code that allows Google to request that an ad server serve an advertiser’s creative entirely when called. When implemented in AdWords, this results in the “Third Party Ad” type. The main difference between this and AdWords-created (site-served) ads is that ad will be hosted, served and reported by a third party rather than the AdWords system which opens us up to serving several new and exciting ad formats.
Pixel: An image that is 1 pixel wide by 1 pixel high that is placed on site-served creatives used for tracking purposes. It is most commonly used to track impressions but it can track other events, such as Views and Skips in TrueView ads. Common ways to address pixels are: 1x1, pixel, beacon, tracker.
Ad Tag: A small piece of HTML or JavaScript code that allows Google to request that an ad server serve an advertiser’s creative entirely when called. When implemented in AdWords, this results in the “Third Party Ad” type. The main difference between this and AdWords-created (site-served) ads is that ad will be hosted, served and reported by a third party rather than the AdWords system which opens us up to serving several new and exciting ad formats.
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