Tuesday, January 3, 2017

Who is Advertiser and Who is Publisher

Advertiser: Who generally spends their budget to display their advertise. They usually controls actual Product of service which is being advertised as they have the commands on it. They are also known as retailer or merchant. They can make revenue by Return on Investment by selling the advertising product.

Publisher: publishers are those people who earn revenue for showing ads on their website. Publishers advertises the actual product or services and drives the user to advertisers page to fill out the form or make purchase of the product. They earn revenue by publishing the advertisement.
-

1 comment:

  1. AnonymousFebruary 9, 2018 at 11:43 AM

    Woww!!! I totally got it in a well manner. Thanks keep on.
    Dave Keys SEOy

    ReplyDelete

Subscribe to: Post Comments (Atom)

What to do when you have click discrepancies

 Verify the discrepancy by pulling a CM Report from report builder. Do the publisher and CM report dates match? Are the reports for the same...

  • Floodlight tag can't be implemented in email
    If you are trying to implement the Floodlight tag in email body. Please read this article completely before proceed. I'm afraid that ...
  • Spam Clicks
    DCM Engineers are investing heavily in advanced spam filtering in DCM. Spam is an issue that Google has taken very seriously since the earl...
  • Click Trackers and 1x1’s
     Track and report impressions & clicks generated by site-served creatives, text link, email, or hard-coded creatives.  1x1 Pixels track ...