This is a mechanism which helps to buy the inventory. It helps to bid each impression and bid as per the audience is selected. RTB can be considered as middle ware for DSP and SSP. The functions of the RTB as per the command passed through the DSP using by advertiser.
Real-Time Bidding protocol allows buyers to evaluate every impression in real time, then decide whether or not to bid, and what creative to deliver to the end user.
A real-time bidding pre-targeting campaign dictates the number of real-time bid requests a buyer will get.
Real-Time Bidding protocol allows buyers to evaluate every impression in real time, then decide whether or not to bid, and what creative to deliver to the end user.
A real-time bidding pre-targeting campaign dictates the number of real-time bid requests a buyer will get.
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