Tuesday, January 3, 2017

Demand Site Platforms

It's a platform which provides advertisers ample advantages to buy inventory. Also, it helps to obtain access to multiple RTB exchanges through a single interface. It helps to purchase audiences (Collected from behavioral data, cookies and data exchanges) rather than specific websites. DSP is an interface which is generally used by Advertiser.

Additionally, DSP enables global ad frequency capping across the exchanges which improves campaign efficiency and user experience.
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1 comment:

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    Dave Keysy

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