An HTML email is essentially a micro site served via email to a user.
It contains an advertiser's images and/or copy along with the web site's content. Your images may or may not be served by CM.
The tracking method for CM involves the use of a 1x1-pixel image, called by a CM ad tag, that alerts the CM ad server whenever a user opens or views the email.
Tracking behavior may be unpredictable across email clients.
How do I know they are working?
Click Tracker:
Paste into a browser and see it if clicks through
Remember if using a dynamic click tracker, it must be turned on and past the start date!
Impression Pixel:
Loading the tag will generate a blank page - 1x1s are invisible!
View the tag implemented on a test page, and wait one day for an impression to show up in reporting
Put the tag on a test page and see if it fires using a proxy sniffer
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