Setting Up Floodlight tag in GTM

1. Pushing tags to GTM

This is the most simplest way of setting up floodlights in GTM. Once the DCM Advertiser’s

configuration is linked with a GTM container , you can simply push the tags to GTM.

Go to ‘Google Tag manager’ option in the DCM Floodlight activity and click on the

‘Push to Google Tag manager’ button

Once done, the activity appears in GTM under Admin tab > ‘Approval Queue’

Click on the Approve button to import the activity to the container

You’ll now be able to see your activity in the ‘Tags’ section of the GTM container

2. Using the Floodlight template in GTM

Step 1: Select an advertiser and click the Floodlight activities tab.

Step 2:

1. Be careful to set up the correct ‘src, cat and type’.

src= Advertiser ID (NOT the Floodlight activity ID)

cat= Activity tag string

type= Group tag string

2. The values that are to be passed to the below variables is set up by the person who 
   manages the GTM container (NOT the Advertiser/Agency)

Standard variables :

Custom variables

3. Use the Custom HTML Tag template:

The code of floodlight tag can be simply copied from DCM and pasted in the empty field of the 
Custom HTML tag.

Be careful to check the Document.Write option to enable the correct firing of floodlight.

This I believe is not the best way to implement Sales tags, and any tag that requires capturing 
of values from the Sites through CFVs (not good for people who aren’t coding experts).

Can be safely used for Standard Counter and Unique tags (when no CFVs are used).