What is Floodlight?
Floodlight is an optional feature of DCM
Floodlight Tags allow advertisers to track and report on conversions — the actions of users who visit their website after viewing or clicking on one of the advertiser's ads.
Floodlight tags are placed on the advertiser's website.
Floodlight Tags are found at the Advertiser level in DCM
How does Floodlight work?
Whenever a user is served or clicks on a DCM Ad, or visits a DCM Floodlight Tag – we set the DoubleClick ID Cookie in their browser.
A cookie is a small piece of text that allows our servers to identify users via the anonymous ID.
Cookies are browser specific. (User = Browser)
An attributed “conversion” occurs when a User interacts with one of your DCM Ads before visiting one of your Floodlight Tags.
Lookback Window:
The Lookback Window is the set duration of time you feel any Ad interactions influence a user's conversion intent.
Only Clicks and Impressions within the Lookback Window are attributable as ‘driving’ a conversion.
Floodlight is an optional feature of DCM
Floodlight Tags allow advertisers to track and report on conversions — the actions of users who visit their website after viewing or clicking on one of the advertiser's ads.
Floodlight tags are placed on the advertiser's website.
Floodlight Tags are found at the Advertiser level in DCM
How does Floodlight work?
Whenever a user is served or clicks on a DCM Ad, or visits a DCM Floodlight Tag – we set the DoubleClick ID Cookie in their browser.
A cookie is a small piece of text that allows our servers to identify users via the anonymous ID.
Cookies are browser specific. (User = Browser)
An attributed “conversion” occurs when a User interacts with one of your DCM Ads before visiting one of your Floodlight Tags.
Lookback Window:
The Lookback Window is the set duration of time you feel any Ad interactions influence a user's conversion intent.
Only Clicks and Impressions within the Lookback Window are attributable as ‘driving’ a conversion.
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