Rich Media - Digital Interactive Media
Definition:
The advertisements with which users can interact in a web-page format are rich media. They may appear in ad formats such as banners and buttons, as well as trasitional's (Interstitials) and various over the page units such as floating ads, page take overs, and tear backs.
Rich media refers to the utilization of various technologies to enhance a recipient's experience. It uses advance technology such as streaming video, flash to interact instantly with the user.
Rich media creatives are built in DoubleClick Studio. These creatives use HTML5 to give ads complex features: rich media creatives can play videos, support multiple interactions, expand or float across the page, and engage users with other effects. Assign rich media creatives to standard ads.
When you use rich media creatives, you can also track how users interact with these features. For example, you might track the number of times an ad is expanded, which interactions are popular, or how many times a video is watched until the end.
Definition:
The advertisements with which users can interact in a web-page format are rich media. They may appear in ad formats such as banners and buttons, as well as trasitional's (Interstitials) and various over the page units such as floating ads, page take overs, and tear backs.
Rich media refers to the utilization of various technologies to enhance a recipient's experience. It uses advance technology such as streaming video, flash to interact instantly with the user.
Rich media creatives are built in DoubleClick Studio. These creatives use HTML5 to give ads complex features: rich media creatives can play videos, support multiple interactions, expand or float across the page, and engage users with other effects. Assign rich media creatives to standard ads.
When you use rich media creatives, you can also track how users interact with these features. For example, you might track the number of times an ad is expanded, which interactions are popular, or how many times a video is watched until the end.
